1 – Email Marketing
Email marketing is a highly effective and inexpensive way to reach your target market directly – they won’t visit your web site every day, but they will check their email. And we can tell who has opened the email or deleted it or clicked on any of the links.
2 – Search Engine Optimization
How searchable is your website? Are your keywords up to date & do they describe your business well? We can make sure that your website contains all the relevant keywords, that you are registered with the top search engines and that you are using Google webmaster tools like site map & analytics. You can even advertise on Google from as little as 1p per keyword!
3 – Update your homepage
Sounds obvious doesn’t it?…. but it is very common for websites to have little or no changing content on their homepage. The homepage is your window to the world, many visitors will arrive and leave without visiting any of your other pages so make sure that your most important messages are clearly visible and that the content changes regularly. Also, it may be time to give your site a facelift to make it more visually appealing to visitors.
Should you blog?….. absolutely! If you have an opinion on your industry and want to generate debate while at the same time increase your website’s value, and make yourself more visible to search engines… a business blog could be the answer.