In the hundreds of years since Gutenberg printed his first Bible, one thing has not changed in the printing business: Setup costs remained the same regardless of the quantity. The first copy costs almost as much as printing thousands. Twenty years of rapidly advancing technology have done little to change this fact—until now.
Modern digital-to-plate technology, digital presses and state-of-the-art laser printers have made it possible to produce small quantities of high-quality color products at prices everyone can afford. Aside from cost… there are a number of benefits to using Digital On-Demand Printing.
- Meeting tight deadlines… quick turn around times.
- Lower cost for short runs… use 4-color printing for quantities that aren’t cost-effective with traditional printing techniques.
- Reduce your print inventory and storage space… print only as much as you need and keep your documents on file electronically for future reprints — reduces waste and obsolete literature.
- Easy to update… changes and revisions are no problem — since files are stored electronically, they can be easily updated and revised. And, since you didn’t need to order a large volume initially, you overcome the problem with discarding outdated literature.
Personalization… digital printing allow vendors to use your database to personalize information directly into each individual document.
Not all projects are a good fit for digital printing. Contact Creative Intuition to discuss the best printing options for your project.