Monthly Archives: September 2008

What is an EPS Vector file and why does my designer need it?

Usually, a logo is designed in a vector based program such as Adobe Illustrator. This file is editable by color size and has no background. It is ideal for handing off to any design professional and usually contains- certain color combinations that the company may have selected previously. When working with a printer or promotional products vendor or sign company they will most likely ask for your logo as an “EPS” or “vector file.” If you don’t have this file type you need to get it from the designer that created the original art. If that person is not available then your vendor will probably have to recreate your logo from scratch.
Other file formats such as JPG or TIF are not editbale or scalable. Altering one of these files will have detrimental effects on the quality of the finished product. As you can see from the samples below, there is no loss of quality when you scale and EPS file. If you attempted to scale a JPG file it will be blurry and distorted.

A company should always have the EPS file on backup or should know the designer responsible for the logo.

Note: If you don’t have software such as Adobe Illustrator you will not be able to open the file. That is OK your designer or printer vendor will have the ability to open it.

Creative Intuition - Bad JPG File